Vicks Khol India Bol in Indian Sign Language

The fervor for cricket in India is a well-known phenomenon. Millions of voices across the nation come together to express their unwavering support for Team India. In a bid to make this unity even more extraordinary, 'Procter & Gamble India - Vicks Cough Drops' and 'India Signing Hands Private Limited' joined forces to craft an Indian Sign Language rendition of the #VicksKholIndiaBol anthem. This special anthem featured cricket legend Yuvraj Singh and was dedicated to ensuring that no cheer remains unheard. Directed, performed, and edited by enthusiastic members of the Deaf Community, this Sign Language adaptation united a unique group of fans, allowing them to cheer with their gestures and celebrate their boundless passion for the game.

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